Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

Before you start planning your crowdfunding campaign you need to know a few important things, like... · What’s my funding target?· How many people do I need to give?· How many people do I need to ask to give?· How often should I ask them?· How long should my campaign be?· When should I run my campaign? Luckily, we can help you answer these questions. 

Events can raise awareness of your campaign, raise money, reward your core crowd and create opportunities for media coverage.But they can be time-consuming to organise, so if you can piggyback on existing events where you can make an ask, or have a supporter ask for you, even better.

Running a successful crowdfunding campaign requires many skills. But you don’t have to do it all by yourself. In fact, you’re more likely to succeed if you don’t fly solo, because team driven campaigns raise 38% more than solo campaigns.