Crowdfunding is the art of rallying your community to fund your project.

Crowdfunding is not about you. It’s about the community around what you do. Your crowd.
And there’s a difference between your audience and your crowd. Your crowd are the people personally, financially, and emotionally invested in you successfully completing your art project. They’re with you for the journey. They’re with you for your career.

Match donors build momentum, add credibility, create hype, and increase your chance of success.