A stretch goal is an extension of your target, where you specify the extra funds required to get your art to the next level.

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Events can raise awareness of your campaign, raise money, reward your core crowd and create opportunities for media coverage.But they can be time-consuming to organise, so if you can piggyback on existing events where you can make an ask, or have a supporter ask for you, even better.

Crowdfunding is the art of rallying your community to fund your project.