Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

Preparing to run a crowdfunding campaign can feel daunting but Aotearoa New Zealand’s only arts crowdfunding platform, Boosted, is here to guide you through the entire process.

Crowdfunding is not about you. It’s about the community around what you do. Your crowd. And there’s a difference between your audience and your crowd. Your crowd are the people personally, financially, and emotionally invested in you successfully completing your art project. They’re with you for the journey. They’re with you for your career.

Happy holidays, Boosted whānau.What a ride this year has been! In the spirit of this season the Boosted and Te Tumu Toi whānau are sending out a big dose of gratitude.