A stretch goal is an extension of your target, where you specify the extra funds required to get your art to the next level.

A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.

A campaign video is key to connecting with your crowd. People want to join you on your journey. The reason that people donate is that they want to engage with you and what you are doing. It really helps, when they can see the real people behind the scenes.

Social media fuels discovery and discussion. “Saw it on the gram” is the new word of mouth. Encourage your social networks to inspire a wider group of givers by giving them content worth sharing.