A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.

Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

Boosted X Moana is an initiative that is dedicated to the work of Pasifika creatives.

This year’s opportunity for match funding has now officially closed. If you missed out this round, keep an eye on boosted.org.nz and our social media channels for future funding opportunities and upcoming regional initiatives.