How does my crowd use Socials?

You don't need to be a minor celebrity to make a splash online, but you do need to get the ball rolling with some initial reach. Posting online is all about momentum. Consider who your audience is, and when and how they interact with socials. 

Generally people are most active online between 7PM-9PM on weekdays, but this might not always apply to you, so consider when your crowd is active. If you are a university student, then friends might be online during the day, and out at night. If the people you want to see the campaign have children, it's maybe best to post when the little ones are all tucked up in bed!

What about going viral?! 

You may not be surprised to hear that online virility is not that different to medical virility, Let's get scientific. The R value is the amount of people on average that the virus will infect. The higher the R value, the more people that will be reached in a quicker time. 

We can model this for crowdfunding with the R value being related to the strength of your pitch, to work out how many people you need to initially reach.