A campaign video is key to connecting with your crowd. People want to join you on your journey. The reason that people donate is that they want to engage with you and what you are doing. It really helps, when they can see the real people behind the scenes.

A successful crowdfunding campaign runs on the three P's

Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

Social media fuels discovery and discussion. “Saw it on the gram” is the new word of mouth. Encourage your social networks to inspire a wider group of givers by giving them content worth sharing.