A campaign video is key to connecting with your crowd. People want to join you on your journey. The reason that people donate is that they want to engage with you and what you are doing. It really helps, when they can see the real people behind the scenes.

Crowdfunding is not about you. It’s about the community around what you do. Your crowd.And there’s a difference between your audience and your crowd. Your crowd are the people personally, financially, and emotionally invested in you successfully completing your art project. They’re with you for the journey. They’re with you for your career.

Tali Enjalas Jenkinson makes music under the name Vallé. The rapper spent the first few months of his life in Port Moresby, Papua New Guinea and moved to Aoteoaroa New Zealand with his father for life-saving medical treatment when he was just eight months old. Vallé is now based in Ōtautahi Christchurch.

A stretch goal is an extension of your target, where you specify the extra funds required to get your art to the next level.