Getting set up on Boosted

Preparing to run a crowdfunding campaign can feel daunting but Aotearoa New Zealand’s only arts crowdfunding platform, Boosted, is here to guide you through the entire process.

Step 1: Create an account

Whether you plan to run in 6 weeks or 6 months, the first place to start is to register an account with us here at Boosted. The earlier you register the better for our team, so that we can help you through the process from start to finish.

Set up your account HERE

 

Step 2: Register your campaign

Once you have an account, you will be able to register your campaign. For this you will need to fill out some basic information about your project such as; Campaign Dates, Target, Art Genre, Location, and you can add any Collaborators to the page. 

Once you have submitted your campaign, the Boosted team will have a look over your project, to assess if it is suitable to run on Boosted, and then assign you to a mentor.

From here you will be able to build the rest 

To set up your campaign on Boosted you’ll need:

  • Profile description.
  • Profile image.
  • Social media links.
  • Project image.
  • Project description
  • Video.

Start a project HERE

 

What you will need to consider

Setting Your Target 

  • How much you need to raise,
  • How many donors you need to reach that figure, and
  • How many people you'll need to contact to make it happen.

Learn more about setting your target HERE

 

Mapping Your Crowd

Your crowd are the people personally, financially, and emotionally invested in you successfully completing your art project. They’re with you for the journey. But who are they?

Make an email database of people you can ask to give and segment those people based on their likelihood to give: 

  • Tier 1 - Friends and Family: Will donate.
  • Tier 2 - Your Social Community: Likely to donate.
  • Tier 3 - Your Artistic Community: Might donate.
  • Tier 4: - The General Public: May not give but will spread the word.

Identify motivation for each group. Ask yourself, why would they give to this project? Or, why would they give to me? 

Extend your network by identifying more groups of people who might give to your project. 

Stuck? Read more HERE

 

Nailing Your Pitch

Your campaign pitch (or your campaign description) is arguably one of the most vital parts of your Boosted campaign. It’s your proposal, it’s your message and it’s your chance to drive home the essence and importance of your work. Keep it light, keep it tight. Aim for a length of 350 words and avoid wafflin’ on.

Review the skills you need to crowdfund and ask your community for help. You're not in this alone!

  • Create key messaging worth sharing
  • Define your ask.
  • Consider your voice.
  • Use the content checklist to create your messaging.

You can view a template for your campaign pitch HERE

 

Find seed donors & match donors

  • Identify possible seed donors
  • Invite seed donors using your private link, and control who can access your page early.
  • If you're trying to hook yourself a match donor prepare a presentation and pitch, then tee up some meetings with them to get the ball rolling.
  • Once you have reeled in a match donor, invite them to donate through your Boosted dashboard.

 

Planning your Campaign

Create a 30-day communications plan

  • Make a plan that brings it all together.
  • Consider what images, videos, events, emails, topics, social media channels and PR you can use, and when. 

Have a detailed plan for your first week

  • Have seed donors lined up to give before day 1.
  • Pitch media channels directly.
  • Publicly (and privately) thank your first donors.
  • Aim to hit 33% of your target by the end of your first week.

 

Let’s get started!

 Boosted offers a planning phone call, along with personal advice and expertise throughout the duration of your campaign. Have you talked with us? 

Book a call with the Boosted team HERE

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