Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

Your campaign pitch (or your campaign description) is arguably one of the most vital parts of your Boosted campaign.It’s your proposal, it’s your message and it’s your chance to drive home the essence and importance of your work.

A campaign video is key to connecting with your crowd. People want to join you on your journey. The reason that people donate is that they want to engage with you and what you are doing. It really helps, when they can see the real people behind the scenes.

A stretch goal is an extension of your target, where you specify the extra funds required to get your art to the next level.