Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

Seed donors are people who give at the very start of your campaign.

Māpura Studios is a creative space and art therapy centre in central Auckland Tāmaki Makaurau. The project works with over 200 adults and children every week, offering art classes and art therapy programmes for people living with disability and diversity. The studio is also the only organisation that is contracted to deliver art therapy programmes to inmates at Auckland Prison – changing paths and making an impact through art and creativity.

Events can raise awareness of your campaign, raise money, reward your core crowd and create opportunities for media coverage.But they can be time-consuming to organise, so if you can piggyback on existing events where you can make an ask, or have a supporter ask for you, even better.