Crowdfunding is not about you. It’s about the community around what you do. Your crowd. And there’s a difference between your audience and your crowd. Your crowd are the people personally, financially, and emotionally invested in you successfully completing your art project. They’re with you for the journey. They’re with you for your career.

Together with Creative New Zealand, Boosted launched the Boosted X Moana campaign on Thursday 8 October 2020. For a month, Pasifika arts projects became the focus of Boosted, with fifteen creative projects receiving a meaalofa match fund to kickstart their crowdfunding endeavour.

Running a successful crowdfunding campaign requires many skills. But you don’t have to do it all by yourself. In fact, you’re more likely to succeed if you don’t fly solo, because team driven campaigns raise 38% more than solo campaigns.

Events can raise awareness of your campaign, raise money, reward your core crowd and create opportunities for media coverage.But they can be time-consuming to organise, so if you can piggyback on existing events where you can make an ask, or have a supporter ask for you, even better.