Remember, not everyone you ask to give will give, so even a modest crowdfunding campaign aiming to raise a few thousand dollars requires getting in front of thousands of people.Unless you’re famous in your own right or have strong social influence, it’s unlikely you’ve got immediate access to a network of this size. Here’s where PR comes to the party.

Social media fuels discovery and discussion. “Saw it on the gram” is the new word of mouth. Encourage your social networks to inspire a wider group of givers by giving them content worth sharing.

Match donors build momentum, add credibility, create hype, and increase your chance of success.

Crowdfunding is the art of rallying your community to fund your project.