Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

October 2022 was the month of the Moana on Boosted. Twenty Pasifika projects crowdfunded with the support of Creative New Zealand as part of the Boosted X Moana initiative. These projects were live for funding from 20 October until 17 November. See the Boosted X Moana projects here.

A stretch goal is an extension of your target, where you specify the extra funds required to get your art to the next level.

A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.