A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.

Remember, not everyone you ask to give will give, so even a modest crowdfunding campaign aiming to raise a few thousand dollars requires getting in front of thousands of people.Unless you’re famous in your own right or have strong social influence, it’s unlikely you’ve got immediate access to a network of this size. Here’s where PR comes to the party.

E Tū Toi is Boosted’s Māori match-funding initiative, focused on providing funding opportunities to ringatoi Māori across Aotearoa.

Your campaign pitch (or your campaign description) is arguably one of the most vital parts of your Boosted campaign.It’s your proposal, it’s your message and it’s your chance to drive home the essence and importance of your work.