Happy holidays, Boosted whānau.What a ride this year has been! In the spirit of this season the Boosted and Te Tumu Toi whānau are sending out a big dose of gratitude.

A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.

Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

A campaign video is key to connecting with your crowd. People want to join you on your journey. The reason that people donate is that they want to engage with you and what you are doing. It really helps, when they can see the real people behind the scenes.