Remember, not everyone you ask to give will give, so even a modest crowdfunding campaign aiming to raise a few thousand dollars requires getting in front of thousands of people.Unless you’re famous in your own right or have strong social influence, it’s unlikely you’ve got immediate access to a network of this size. Here’s where PR comes to the party.

Tali Enjalas Jenkinson makes music under the name Vallé. The rapper spent the first few months of his life in Port Moresby, Papua New Guinea and moved to Aoteoaroa New Zealand with his father for life-saving medical treatment when he was just eight months old. Vallé is now based in Ōtautahi Christchurch.

A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.

October 2022 was the month of the Moana on Boosted. Twenty Pasifika projects crowdfunded with the support of Creative New Zealand as part of the Boosted X Moana initiative. These projects were live for funding from 20 October until 17 November. See the Boosted X Moana projects here.