What is Folly?

Folly is an annual print only anthology of art, short stories, non-fiction and poetry published in Wellington. Unbound by academic affiliations, fiercely independent, and purposely not high brow, it produces beautiful light literary content purely designed to amuse and entertain and has been referred to as the rebel child of the literary scene.

Launched in 2022 and published by the Wellington Writers’ Studio, it is home to content which is beautiful, funny, insightful and provocative.

Issue 001 of Folly was a success and saw us selling out of 3 print runs, being featured on the Unity Books bestseller list and being sold in a variety of stockists across New Zealand.

Folly is a member of the Community of Literary Magazines and Presses and abides by the CLMP Code of Ethics.

About the Team

Folly was founded by a group of women aiming to curate quality content that is fun, silly, a bit sexy, and sometimes provocative. Emily Broadmore co-founded Folly Literary Journal with Tiana Jones, following a research trip to New York and extensive discussions with peers worldwide who have launched similar journals and literary publications. Emily serves as Editor-in-Chief, while Tiana leads marketing and sales. Shortly thereafter, Dana Turner joined the team as Art Director.

As of 2024, the Folly team has grown to include Emily Goldthorpe (Managing Editor), Ari Prakash (Assistant Editor), and Sarah Bisacre-Peters (Marketing Intern).

What are we raising funds for?

Our goal is to raise $4500 to help us cover our printing costs for Folly Issue 002, allowing us to continue creating a platform for emerging New Zealand artists and writers to be published. Your support not only aids individual creatives but also furthers Folly’s mission to challenge perceived elitism in the literary community and champion writing that has no loftier aim than to entertain.