Crowdfunding is not about you. It’s about the community around what you do. Your crowd.And there’s a difference between your audience and your crowd. Your crowd are the people personally, financially, and emotionally invested in you successfully completing your art project. They’re with you for the journey. They’re with you for your career.

Events can raise awareness of your campaign, raise money, reward your core crowd and create opportunities for media coverage.But they can be time-consuming to organise, so if you can piggyback on existing events where you can make an ask, or have a supporter ask for you, even better.

Match donors build momentum, add credibility, create hype, and increase your chance of success.

Our sure-fire steps to crowdfunding success.