Social media fuels discovery and discussion. “Saw it on the gram” is the new word of mouth. Encourage your social networks to inspire a wider group of givers by giving them content worth sharing.

Māpura Studios is a creative space and art therapy centre in central Auckland Tāmaki Makaurau. The project works with over 200 adults and children every week, offering art classes and art therapy programmes for people living with disability and diversity. The studio is also the only organisation that is contracted to deliver art therapy programmes to inmates at Auckland Prison – changing paths and making an impact through art and creativity.

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A campaign video is key to connecting with your crowd. People want to join you on your journey. The reason that people donate is that they want to engage with you and what you are doing. It really helps, when they can see the real people behind the scenes.