Together with Creative New Zealand, Boosted launched the Boosted X Moana campaign on Thursday 8 October 2020. For a month, Pasifika arts projects became the focus of Boosted, with fifteen creative projects receiving a meaalofa match fund to kickstart their crowdfunding endeavour.

Crowdfunding is not about you. It’s about the community around what you do. Your crowd.And there’s a difference between your audience and your crowd. Your crowd are the people personally, financially, and emotionally invested in you successfully completing your art project. They’re with you for the journey. They’re with you for your career.

A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.

Seed donors are people who give at the very start of your campaign.