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Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

Match donors build momentum, add credibility, create hype, and increase your chance of success.

Crowdfunding is the art of rallying your community to fund your project.