Social media fuels discovery and discussion. “Saw it on the gram” is the new word of mouth. Encourage your social networks to inspire a wider group of givers by giving them content worth sharing.

Crowdfunding is the art of rallying your community to fund your project. 

A stretch goal is an extension of your target, where you specify the extra funds required to get your art to the next level.

Seed donors are people who give at the very start of your campaign.