Social media fuels discovery and discussion. “Saw it on the gram” is the new word of mouth. Encourage your social networks to inspire a wider group of givers by giving them content worth sharing.

Crowdfunding is the art of rallying your community to fund your project.

Happy holidays, Boosted whānau.What a ride this year has been! In the spirit of this season the Boosted and Te Tumu Toi whānau are sending out a big dose of gratitude.

Remember, not everyone you ask to give will give, so even a modest crowdfunding campaign aiming to raise a few thousand dollars requires getting in front of thousands of people.Unless you’re famous in your own right or have strong social influence, it’s unlikely you’ve got immediate access to a network of this size. Here’s where PR comes to the party.