Crowdfunding is the art of rallying your community to fund your project. 

A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.

Your campaign pitch (or your campaign description) is arguably one of the most vital parts of your Boosted campaign.
It’s your proposal, it’s your message and it’s your chance to drive home the essence and importance of your work.