Running a successful crowdfunding campaign requires many skills. But you don’t have to do it all by yourself. In fact, you’re more likely to succeed if you don’t fly solo, because team driven campaigns raise 38% more than solo campaigns.

Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

Match donors build momentum, add credibility, create hype, and increase your chance of success.

E Tū Toi is Boosted’s Māori match-funding initiative, focused on providing funding opportunities to ringatoi Māori across Aotearoa.