Arts Month

Arts Month 2019 Wrap-Up Report

This September we rallied partners to help facilitate a conversation for all New Zealanders to share what ‘art is’ to them, their community, and their country. Our kaupapa? To bring arts up on the national agenda, while acknowledging the arts and creativity as a valuable medium for a greater sense of wellbeing and connectedness in our communities.

How it rolled

All New Zealanders were invited to participate in a digital and street-level campaign to define what ‘art is’ to them. They could:

  • Share their definition on our online interactive drawing tool. (All the joys of Microsoft Paint, plus a little 2019 digital magic).
  • Document their experience at an Arts Month event.
  • Find an ‘art is’ Phantom Billsticker street poster, postcard or paper poster to illustrate and photograph.
  • Make a video explaining what ‘art is’ to them.

We brought it all together with the hashtag #ArtsMonthNZ.

See the submissions


How we reached you

  • 200+ Arts Month poster packs sent out
  • 197 arts organisations engaged
  • 80 events hosted by arts organisations nationwide
  • 34 features in nationwide media
  • 13 cities sporting Go Media Billboards and Phantom Billsticker posters
  • 6 arts festivals backing the cause
  • 1 kickass competition with Singapore Airlines
  • 1 selfie station at Tūranga Library in Christchurch
  • 1 mega partnership with NZME to reach eyes and ears across the country
  • 1 Prime Minister acknowledging the role of the arts in personal and national wellbeing


What you told us

We received 2,690 public 'art is' submissions through our #ArtsMonthNZ hashtag and online interactive drawing tool.

Here's what you said, Aotearoa.